iShinora

Introduction Guerrilla marketing, a term long associated with unconventional and attention-grabbing marketing tactics, is facing a challenge from a rising contender: Visual Disruption. As the creator industry flourishes and generative AI technologies advance, many argue that the credit for innovative campaigns should go to the visual disruptors responsible for capturing...

Introduction Guerrilla marketing, known for its unconventional and attention-grabbing tactics, has traditionally been the domain of bold, creative marketers. However, with the rise of the creator economy and advancements in generative AI tools, there has been a significant shift in the driving force behind guerrilla marketing. Content creators, rather than marketers, are...

A Brief History and Definition of Guerrilla Marketing Historically, guerrilla marketing emerged in the 1980s as a cost-effective, unconventional approach to advertising. Coined by Jay Conrad Levinson, the term refers to marketing strategies that rely on surprise, creativity, and unconventional tactics to achieve maximum impact with minimal investment. From a scientific perspective,...

Introduction As a modern marketer researching guerrilla marketing, I’ve observed a significant shift in the marketing landscape. Content creators from social media, photography, and videography fields are redefining the rules of the game, making attention the most valuable currency and driving tremendous online traction for businesses. In comparison to traditional sales...

Introduction Once upon a time, guerrilla marketing was considered a “once in a blue moon” strategy for businesses looking to make a splash. But times have changed. Thanks to the booming creator economy, breakthroughs in AI technology, and innovative content creation platforms, guerrilla marketing has scaled in unprecedented ways, becoming a key ingredient for small and...