The Remarkable Emergence of Guerrilla Marketing: Harnessing the Creator Economy & Ai Technology
A Brief History and Definition of Guerrilla Marketing
Historically, guerrilla marketing emerged in the 1980s as a cost-effective, unconventional approach to advertising. Coined by Jay Conrad Levinson, the term refers to marketing strategies that rely on surprise, creativity, and unconventional tactics to achieve maximum impact with minimal investment. From a scientific perspective,...