iShinora

A Brief History and Definition of Guerrilla Marketing Historically, guerrilla marketing emerged in the 1980s as a cost-effective, unconventional approach to advertising. Coined by Jay Conrad Levinson, the term refers to marketing strategies that rely on surprise, creativity, and unconventional tactics to achieve maximum impact with minimal investment. From a scientific perspective,...

With worldwide annual spend on digital advertising surpassing $325 billion, it’s no surprise that different approaches to online marketing are becoming available. One of these new approaches is performance marketing or digital performance marketing. Keep reading to learn all about performance marketing, from how it works to how it...